17 Oct Limonero Films Partners with THEMA to Launch New AVOD Documentary Channels
The documentary channels launched on October 4, and are available on Youtube in three languages: English, French and Spanish.
Independent boutique distributor of factual programming and documentaries based in Barcelona, Limonero Films has entered into an agreement with Thema, a Canal+ company specialized in content distribution and monetization, to participate in the launch of Thema documentary channels on YouTube in three languages: English, French and Spanish. The channels were launched on October 4.
The aim of these launches is twofold: On one hand, Thema intends to share with the English, Spanish and French YouTube audiences, compelling stories and valuable insights from captivating documentaries from around the world, among a diverse range of topics: from history and science to culture and the environment, all in one place. On the other hand, these YouTube channels give a “new life” to premium titles from their content partners, thereby generating additional revenues unexpected by the rights holders.
In its ninth year of business, Limonero Films now has a back library of around 170 hours, making this new deal a great new source of revenue for them.
Pamela Martínez Martínez, Limonero Films’ Founder and CEO, said: “We have been talking to the team at Thema for a long time, and we are proud to be one of their first partners in this new venture.”
Timothee Vidal, SVP Multicultural and Digital Distribution at Thema, added: “We are thrilled to partner with Limonero Films, known for its captivating documentaries and compelling stories, some of them having been already acquired by Canal+ France a few years ago, for its pay TV business. Today, by leveraging our expertise in content monetization on YouTube, we help our content partners give a new life to their catalogue, generating additional revenue streams for their titles.”