Race In

The fascination for speed, for the fastest and most powerful machines, for metallics and aerodynamic shapes, for the sensations of weightlessness and absolute freedom is universal.

Exceptional and diverse protagonists share a love for the vertigo of acceleration, racing on wheels and the beauty of human-made vehicles, whose passion has helped them overcome insurmountable barriers and find catharsis for tragic personal episodes.

Motor world as a reflection of the new times: self-improvement, inclusion, gender equality, sustainability, and social responsibility.

Unique human stories of visionary competitors and entrepreneurs who share the same universal passion for speed, and the most beautiful and powerful machines on wheels with a vision according to 21st century society.