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Limonero Reveals String of Sales Ahead of MipTV (EXCLUSIVE)

By Leo Barraclough

Limonero Films, a boutique distributor of factual shows and documentaries, based in London, has announced a string of sales ahead of MipTV.

Make Waves Media’s “Thirties in Color: Countdown to War” has been sold to Japan’s NHK, Italy’s RAI, Spain’s RTVE and Germany’s RTL, which also licensed “Victorian Britain on Film” and “Wild Relations.”

The wildlife title “Wild Relations” was picked up by KBS in Korea and Radio Television Hong Kong.

“Framed in Miami: The Versace Connection,” Limonero’s first true crime series, was picked up by Discovery in Italy, and their food and travel show “Hidden Flavors of India: North East” by Discovery Asia.

Andy Cohen’s “Beijing Spring,” about the Chinese cultural revolution of 1979, was licensed to Sweden’s SVT and Switzerland’s RSI.

Limonero closed a 27-hour package deal with international operator SPI for their FilmBox Channels.

“Fashion Babylon,” which premiered at CPH:DOX, has gone to Movistar Plus in Spain, VGTV in Norway, and Yes Docu in Israel, ahead of its Hot Docs screening next month.

The deals were brokered by Limonero’s Tijana Dkujic, sales and acquisitions manager, and Pamela Martinez Martinez, head of sales and acquisitions, and managing director.

Limonero’s shows launching at MipTV are Sora Media’s “Ahead of Their Time,” the Iranian one-off “From Iran to La Liga,” Mikael Agaton’s science doc “Water: The Strangest Liquid,” and “The Active City” by Gaia Audivisuals.

Limonero to Launch ‘Ahead of Their Time’ at MipTV (EXCLUSIVE)

By Leo Barraclough

Boutique distributor Limonero Films is to launch documentary series “Ahead of Their Time” at Cannes television market MipTV, which runs April 4-6. The show will deliver insights from the entrepreneurs behind such ground-breaking enterprises as Lonely Planet, Airbnb, Netflix, TikTok and Zumba.

The eight-part show was produced by Singapore-based Sora Media, and ordered by Channel News Asia.

Season one will feature the stories behind Netflix, Vestron, Quorn, Impossible Foods, Horn, Hardart, Tiffin Labs, Polaroid and TikTok. Season two will look at Airbnb, Lonely Planet, Fitbit, Garmin, Rude Health, Vitasoy, F45 and Zumba.

Pamela Martínez, managing director of Limonero Films, said: “We are very excited about collaborating with Sora Media for the first time. This factual series is perfect for our catalogue, and I’m sure it’s going to do exceptionally well with international broadcasters. Each episode has unique access, an entertaining approach, and lots of take-home information.”

Kelly Lin, director of Sora, said: “Looking at the influential products that have transformed our lives, we hear straight from the founders, trailblazers and pioneering teams, with a sprinkle of pop culture and intriguing insights into the minds of innovators and their industries.”

The executive producers on “Ahead of Their Time” were Kelly Lin and Ericson Gangoso; the commissioning editor for CNA was Shamala Rajendran.

Sora’s credits include lifestyle shows like “Slumfood Millionaire,” crime shows like “The Queen of Sextortion,” “Missing In Bali,” “Wildlife Clickbait” and “The Candyman,” and history shows like “There’s Something About Orchard: Sixties, Singapore Swag.”

Limonero’s catalogue includes “Fashion Babylon,” “Man Eaters: A Human-Leopard Story,” “My Name is Violeta” and “Edwardian Britain in Color.”

‘Fashion Babylon’ Pays Homage to the Kings, Queens and Courtiers of Couture as Jean Paul Gaultier Bids Farewell (EXCLUSIVE)

By Leo Barraclough Variety Magazine March 26 2022

Paris-based Italian director Gianluca Matarrese took a deep dive into the world of fashion for his latest documentary feature, “Fashion Babylon,” which world premieres on Saturday at CPH:DOX film festival in Copenhagen. Ahead of the premiere, he spoke to Variety about the film and upcoming projects.

The idea for “Fashion Babylon” came to Matarrese after he met American musician and artist Casey Spooner in a bar in the Marais district of Paris, where the director lives. “He’s quite an extraordinary character, and he knows everyone,” Matarrese says. “He opened up the gates so I could enter this incredible world.”

For Matarrese, the fashion world is like a royal court, ruled by its king, Jean Paul Gaultier, and queen, Vogue editor-in-chief Anna Wintour, who is the one “making the rules,” he says. Matarrese compares this society to that depicted in Elle Fanning series “The Great,” about Russia’s Catherine the Great. Around the monarchs, flutter courtiers like Spooner and the two other subjects of the film, Michelle Elie and “RuPaul’s Drag Race” winner Violet Chachki.

The film follows these three flamboyant characters as they attend the designer shows during the fashion weeks in Paris and Milan, where they are treated as minor celebrities. Where they are seated in the shows indicates their importance, with a place on the front row much desired. Matarrese is not there to mock the inhabitants of this kingdom, and he had to “gain the trust” of the insiders in order to have access to it, he says. He quotes French director Agnès Varda: “You must love what you film.”

He says of his relationship with Spooner, Elie and Chachki: “I don’t want to disappoint them, because they give you something with their generosity and you want to do something meaningful with it.”

He adds: “They are very smart people and have an irony toward themselves and a distance. That elevates them.” They don’t filter their emotions in the film. “They have no shame to show their fragilities.”

One thing Matarrese “wanted to explore with this film is the universal desire to be loved,” he says. The fashion world, in which the streets outside the shows, and the parties alongside them are as much a stage as the runway, can be cruel at times. “I’ve seen people treated really badly.” He quotes a line in the film from Elie: “One season you are in, one season you are out. That’s fashion. You really are a disposable accessory.”

Stories where characters rise and fall are what Matarrese likes, he says, especially those with an element of tragedy. At one point in the film, Spooner reflects on the need “to play the part” of the fun-loving exhibitionist, but, he adds, “Really, I’m tired, I’m rundown, I’m broke, and I’m lonely … And that’s okay.”

The film ends with a whiff of revolution in the air, as people tire of disposable fashion, and the way the pomp of the parties and shows have become more important than the creativity of the designers. The final scenes center on Gaulter’s farewell couture show. “People were dancing on a volcano. This carnival that I witnessed, I don’t see it anymore,” Matarrese says. “I wanted to talk about this end of an era.”

The courtly theme is reinforced by original music composed by Cantautoma, who also did the soundtrack for the director’s recent films “Steady Job” and “The Last Chapter.” “He is an amazing musician, very creative, and the music in ‘Fashion Babylon’ reflects the path of the narrative, always following the direction of court society; he worked on Baroque ancient music, the ‘Magnificat’ of Domenico Cimarosa. Starting with the splendor of the Baroque, throughout the evolution of the film we get into the real essence behind the pompous scenographic symphonia, and the essence is distorted, nightmarish, darker… Like the contradictory feelings I have about the fashion world I’m trying to portray.”

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Michelle Elie in “Fashion Babylon”Courtesy of Bellota Films

Matarrese, a former actor, looks like a Versailles courtier himself, with long wavy locks, and he gesticulates with dramatic flourishes. He describes himself as a “real crazy person,” working on several projects at the same time. He will soon have three films on the festival circuit. In September, he won the Queer Lion at Venice with “The Last Chapter,” and the film continues to tour major international festivals, joined now by “Fashion Babylon.” “A Steady Job” will world premiere next month at Visions du Réel.

He is shooting three films now. One is about an elite high-school in Paris, which has an emphasis on oratory skills. Another film is being shot with former students – now professional actors – of Jacques Lecoq theater school, which he himself attended. In the film, we will see the actors, who have established a theater company called Nar6, as they prepare an adaptation of Émile Zola’s novel “L’Assommoir.” Scenes from the performance will be mixed with scenes from the actors’ own lives, and sometimes it is hard to know which is which. Nar6 founder Anne Barbot directed the theater production, and also acts in it alongside Benoît Dallongeville. The third film, co-directed with Guillaume Thomas, follows superstar drag queen Miss Fame as she attends therapy sessions with Betony Vernon. He is also writing two other films.

The director is often a character in his own films, such as in “Everything Must Go,” which is about a crisis in his family’s shoe store business in Italy. It sees him leaving Paris, where he was a director of reality TV shows, and returning home to document his family’s own drama. In “The Last Chapter,” he appears as the last sex slave of a male dominatrix, who is about to retire.

In some films, such as “A Steady Job” and “Fashion Babylon,” he doesn’t appear in the films, but they still are delivered from the heart. “There are different levels of intimacy but it doesn’t mean they are less personal,” he says.

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Gianluca MatarreseCourtesy of Davide Giorgio

During the shoot for “Fashion Babylon,” Matarrese amassed 400-500 hours of rushes, which he then crafted into a fast-faced 75 minute final cut, cutting out many of the minor characters.

For Matarrese, the line between fact and fiction can be fluid. “I use real material, and I treat it as if it was fictional,” he explains.

“I really like the border between fiction and reality, because my way of filming reality is that I like to write a lot, then you write while you are filming, having the guidelines of your writing, then you write with the editing, and you change all the story and the artists.

“Sometimes people think [my films] are fiction. They don’t know [the film] is a documentary, because, in a way, documentary doesn’t exist for me, in the end.”

“Fashion Babylon” was produced by Dominique Barneaud for Bellota Films with the participation of France Télévisions, and the support of CNC and Procirep-Angoa. The editor is Tess Gomet. World sales are handled by Limonero Films.


20 SEP 2021 – ACQUISITION – Variety Magazine

NHK has acquired broadcast rights to Ines Marzouk’s feature documentary “My Mohamed is Different,” a standout in the World Showcase section of this year’s Hot Docs Festival in Toronto. Produced by Seera Films, the documentary examines Luxor’s divisive marriage business in which affluent, elderly Western women partner with attractive young Egyptian men.

The deal was brokered by distributor Limonero Films, which has global rights to “My Mohamed is Different” and also recently closed deals on several other titles including “Lovesick” to the Sundance Channel in the U.S. and National Geographic in India, Katherine Round’s “The Divide” to Sundance in the U.S., and two episodes from the “Inside the Storm” series – “Apple” and “Starbucks” – to Canal Plus in France.

My Mohamed is Different 1 x 70′ & 52′


Variety EXCLUSIVE: Boutique distributor Limonero Films has closed deals with Disney for two of its factual series. “Inside the Storm” is heading to the National Geographic channel in Latin America with “Iberia: A Land of Passions” going to Nat Geo Wild in Asia and the Middle East. Iberia: A Land of PassionsCredit: Limonero Films Combining...

Broadband TV News Alchimie has entered into a new content partnership agreement with the London and Barcelona-based documentary distributor Limonero Films. It will see Limonero Films provide Alchimie premium factual content from a range of acclaimed producers that Alchimie will distribute to its themed subscription OTT channels...

Señal News After participating in Natpe Miami, the international distributor decided to attend MIPCancún for the first time with very attractive factual titles. Pamela Martínez Martínez, Head of Sales and Acquisitions, tells her strategy for the Latin market. Limonero Films, boutique international distributor of  factual programming and...

C21 Media Independent UK-based factual distributor Limonero Films has picked up a music documentary focusing on British rock band Travis. Almost Fashionable: A Film About Travis sees music critic Wyndham Wallace invited to cover the Mexican tour of one of his least favourite bands. The 1×60’ doc features...